by Michelle Lyng | 2 Nov, 2023 | Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social Media Marketing
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more...
by Nick Leighton | 30 Oct, 2023 | AI in PR, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient...
by Frédéric Francois | 19 Oct, 2023 | AI in PR, B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Events, Online PR, PR Tips & Trends, PRGN Presents Podcasts
The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented...
by Natalie Ghidotti | 19 Sep, 2023 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully...
by Brad Kostka | 28 Aug, 2023 | AI in PR, Digital PR, Measurement, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
by Natalie Ghidotti | 7 Aug, 2023 | Corporate Communications, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
