by Michelle Lyng | 8 Feb, 2023 | Corporate Communications, Employer Branding, Gen-Z, PR Tips & Trends, Public Relations
Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we...
by Michael Diegelmann | 2 Feb, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example:...
by Bob Brady | 18 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...
by Nick Leighton | 9 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
by Gábor Jelinek | 12 Dec, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, Crisis Communications, Employer Branding, Media Relations, Online PR, PR Tips & Trends, PRGNfuture, Public Affairs, Public Relations, Reputation Management, Sustainability
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As...
by PRGN Admin | 7 Nov, 2022 | Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management
Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your...