by Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
by Michelle Lyng | 25 Apr, 2023 | Corporate Communications, Corporate Social Responsibility, PR Tips & Trends, Public Affairs, Public Relations, Reputation Management, Social campaigns
After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent Gallup poll found that the United States is almost...
by Natalie Ghidotti | 21 Apr, 2023 | B2B Communications, Corporate Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
by Kate Alexander | 17 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
by Michael Diegelmann | 10 Apr, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from...
by Nick Leighton | 6 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
