by Erin Vogt | 26 Jun, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
While talking with a friend about her job in supply chain management at a local steel company, she joked, “Before the pandemic, nobody even knew what supply chain management was. Now everyone knows.” Chances are you or your business has experienced the impact of...
by Gábor Jelinek | 22 Jun, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, President's Blog, PRGNfuture, Public Affairs, Public Relations, Reputation Management, Sustainability
As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies...
by Nick Leighton | 22 May, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
by Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
by Leeza L. Hoyt, APR | 3 Apr, 2023 | Consumer Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social media Management
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it...
by Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
