by Nick Leighton | 30 Oct, 2023 | AI in PR, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient...
by Nick Leighton | 13 Jul, 2023 | Corporate Communications, Digital PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and...
by Nick Leighton | 22 May, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and...
by Nick Leighton | 6 Apr, 2023 | Corporate Communications, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
by Nick Leighton | 9 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
