PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide

PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide

Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches

Democracy, AI and the New Frontier of Public Affairs

2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the...

Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations

In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...

2025 PR Predictions: Human Abilities Matter More as AI Surges

Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and...