PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Public Relations Global Network (PRGN) Announces the Winners Of Its Second Annual Best Practices Awards Competition
(OCT 10, 2012, WIESBADEN, GERMANY) - The Public Relations Global Network (PRGN) announces the winners of its second annual Best Practices Awards here on September 28 awards ceremony and dinner, according to Mark Paterson, PRGN president. "The PRGN Best Practices...
PRGN Anounces New Worldwide Public Relations Members Affiliates in France and Hungary
(OCT 08, 2012) - Today the Public Relations Global Network (PRGN) announced the addition of new worldwide agency affiliates in France and Hungary. Joining the ranks of PRGN are The We Agency of France and Goodwill Communications in Hungary. New PRGN member agencies...
Zumba® Fitness selects 4 PRGN agencies in 7 European countries as PR Partners
Cross border fitness trend Four PR agencies from the Public Relations Global Network (PRGN) have been chosen over the last months as PR partners for Zumba Fitness, LLC, covering together seven European countries. After a pitch with four competing agencies in...
70 Percent of Corporate Communicators Expect to have a Global Marketing Function at their Organization within Five Years, PRGN Survey Reveals
Marketing and communications executives are "going global," with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function, based on the results of a study commissioned by the Public Relations Global...