PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Officiating Sports: A Lot Like PR
After three decades of officiating high school sports and working in the public relations industry, Evelyn John Holtzhausen, president of our global PR network, PRGN, and head of a successful agency in Cape Town, South Africa, asked me if there were any parallels between the two.
Two PRGN Representatives Elected Cannes Lions 2016 Jury
Barbara Pleban, owner and vice-president of Multi Communications, and Isabel Jorge de Carvalho, CEO and founding partner of Global Press, will be jury members of the 63rd edition of the Cannes Lions International Festival of Creativity.
It’s all about Fruit!
Fellow PRGN’ers you may think that Trump vs. Clinton is the only show in town but we’ve got our own tussle happening next week. Variously known as Brexit or the vote to Remain/Leave Europe, the Referendum which will decide whether the UK stays in the European Union is massively vexing people.
Keepin’ the Customer Satisfied
The positive impact a rave review has on your product or service can’t be beat. Whatever the budget, the size of the billboard or the impact of the TV campaign, “nothing,” as the dearly-departed Prince sang, “compares” to a happy customer championing your cause.
Lessons from a Curmudgeon
Koos Viviers the curmudgeonly editor of the Cape Times, in Cape Town, South Africa, sat in his leather lined chair behind his mahogany desk, and glowered at me, the brand new, extremely nervous night editor of “his” treasured morning newspaper. “Your job is simple”, he said.
Public Relations Global Network Selects Evelyn Holtzhausen as President
Public Relations Global Network Selects Evelyn Holtzhausen as President HWB Communications founder to lead international network of independent public relations agencies Washington, D.C. – May 11, 2016 – The Public Relations Global Network (PRGN), one of the largest...
SEO, Content and Trust – Top List of Global PR Takeaways
SEO, Content and Trust Top List of Global PR Takeaways from the Spring PRGN Global Leadership Conference Search engine optimization, digital content and trust topped the list of topics being discussed by top independent public relations agencies globally, according to...
The Top Takeaways from the Spring PRGN Global Leadership Conference
[vc_column_text pb_margin_bottom="no" pb_border_bottom="yes" width="1/1" el_position="first last"] By Jim Bianchi , Bianchi PR, Detroit What do PR firm owners from around the world talk about when they get together? Search engine optimization, digital content...