PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Being on Time… No Longer Important
Everyone has at least one pet peeve that drives them crazy, and most people have a few. Like when I call someone and they answer the phone and say “I can’t talk right now, I will call you back.” Back in 2013, I actually wrote a blog post on this (and answering your...
Public Relations Global Network (PRGN) Hits 50-Member Mark with Addition of Two New Agencies, Selects Christina Rytter as President
The Public Relations Global Network (PRGN) today announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. These firms – S&A Communications and asoluto – joined PRGN during the consortium’s recent...
Welcome Y’all…PRGN Meets in Dallas
PRGN’s recent gathering in Dallas, Texas was a real meeting of the minds – and cultures. Hosted by local PRGN agency, Three Box Strategic Communications, senior communications leaders from around the world converged to talk about integrated media, new business, the...
How Over-Servicing Impacts PR Agencies
This post is sponsored by ClickTime and Gould+Partners. Over-servicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative...
Study: Use of Non-deal Roadshows & Sell-Side Conferences
Use Of Non-deal Roadshows & Sell-Side Conferences among Senior Investor Relations Officers in German-Speaking Countries Wiesbaden, April 25, 2017 - Together with Rivel Research and the IR Club, cometis AG analyzed the use of non-deal roadshows (NDRs) and sell-side...
Bloody Incident Will Haunt United Airlines
The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they...
PR Pros, It’s Time to Pay Up: #SubscribeToTruth
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...
State of the Media: A (Global) Question of Trust
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....