PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Crisis Communication Fundamentals
Good crisis communications planning starts with base fundamentals – assessing areas of risk, preparing your organization including effective policies and solid messaging and narrative that defines the organization and its values. Check out Xenophon CEO David Fuscus’s...
Doing PR in Austria – some hints to maximise success in a special Central European market
Austria is among the world’s most stable and prospering economies, but its media landscape is comparatively small. If you can't convince a handful of relevant journalists to tell your story to their audiences, you’re lost because you don’t have many alternative ways...
PRGN Launches Instagram Takeovers
Earlier this year, PRGN launched its Instagram account and earlier this month, Instagram takeovers,a new series where our partners will share what life is like in their city and at their agency. Instagram is unique because unlike Facebook and Twitter, the content has...
Mastering PR in the LA Market: Five Tips to Becoming an Insider
Known as the City of Angels, Los Angeles boasts both the second largest media market and the third busiest airport in the United States – and there is a lot more to La La Land. We also have a diverse, multi-ethnic population that makes us a cultural hub – with people...
Smart Estimates: High relevance for investor relations managers
Weighted averages of analyst estimates are highly relevant for investor relations managers and even more relevant for investors. This shows a recent survey of cometis AG among around 500 investor relations managers, most of which are from the German-speaking...
Why Reporters Didn’t Attend Your Press Event
You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. She wants to know why reporters didn't attend your press event. What went wrong? There are a number of reasons that reporters...
Does the press lie?
By Valentina Giacaman - RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare against...
Global PR – Networking Across the World While Staying in One Spot
You always hear how important networking within your field is to finding a group of peers and mentors that can share experiences and best practices. The Fearey Group is lucky to get in-person access to more than 50 other independent agencies every year as a member of...