PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Ten Questions With Nick Miles
Name: Nick Miles Title: Senior Consultant PRGN Agency: Cabinet Privé de Conseils Location: Geneva, Switzerland Years at the Agency: 6 years, 9 months 1. Where did you grow up?: Philippines, Hong Kong, Zimbabwe, Japan, UK, and Singapore. 2. Why did you move to Geneva?:...
Why Should You Hire A PR Agency? And How Do You Find the Right PR Firm?
Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at...
Ten Questions with Mark Hazlin
Name: Mark Hazlin Title: Senior Vice President PRGN Agency: Xenophon Strategies, Inc. (Washington, DC, USA) Xenophon Strategies is a full-service strategic communications firm based in Washington, DC, specializing in PR, public affairs, and crisis response. Years at...
Is the Press Release Dead?
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should...
15 Tips for Making a Good Video
Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets...
Employee Communication: Five Elements to Build Winning Brands
Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and...
The Rise of the Micro-Influencer: Why Less Really Might Be More
Social media influencers are not a new thing by any means. With the growth of platforms like Instagram and Snapchat, the term blogger has almost become a thing of the past. Why have a WordPress account that needs to be updated constantly with full length, long form...
The New, Close Relationship Between Communication Agencies and Law Firms
For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they...