PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
The Macro Effect of Micro-Influencers
In the endless ocean of the digital world, social media posts by companies and brands are often overlooked or do not attract the attention of its audience at a desired level. To improve engagement, brands often choose to promote their products by cooperating with...
Public Relations Global Network Elects Aaron Blank as President
Global communications group elects new president during bi-annual meeting The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were...
Members of Public Relations Global Network Convene to Exchange Knowledge and Develop Business Partnerships Globally
Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the bi-annual meeting. The Public Relations Global...
Public Relations Global Network Adds Offices in Finland and New York
Global communications group adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting The Public Relations Global Network (PRGN) selected two new agency members from Helsinki (Finland) and New York (USA) to one of the top five...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
The Big Bang theory of PR
Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to...