PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
PRGN Adds Four Agencies, Expanding its Presence in Taiwan, Spain and the United States
NEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today it has added four new agencies in Taiwan, Spain, Florida and Oregon. The additions raise the number of member agencies in the network to 58, enhancing its ability to serve clients...
Toronto, Canada: Diversity is Our Strength
Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion...
Chicago: The Windy City
Business environment in Chicago Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have...
Don’t Discount Creativity: The Business Case for Space + Place
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva
The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe. In 2024, 30 PRGN member...
Navigating PR in an Election Year – The Political Minefield
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
Germany – United in the Heart of Europe
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the...
Detroit: North American Crossroad for The Automotive & Mobility Industry
Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...
People-Centric PR: Why Understanding Your Audience is Critical
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
PRGN and Tipik Form Strategic Partnership to Enhance Communication Services and Expand Global Reach
Brussels, Belgium – Tipik, a leader in the EU communications market, and the Public Relations Global Network (PRGN), one of the world's largest networks of independent PR agencies, today announced a strategic partnership enabling them to combine their expertise to...
Denver: Fueling Client Success
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since...
The Power of Cause Marketing
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
Mexico: Bringing PR and PA Excellence to Diverse Organizations
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico...
What are the Practical and Ethical Implications of Gen AI
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It's a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
Argentina: Crafting Strategies for Communications Challenges
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must...