PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
The Top Takeaways from the Spring PRGN Global Leadership Conference
[vc_column_text pb_margin_bottom="no" pb_border_bottom="yes" width="1/1" el_position="first last"] By Jim Bianchi , Bianchi PR, Detroit What do PR firm owners from around the world talk about when they get together? Search engine optimization, digital content...
Agencies in Minneapolis, New York and Hong Kong join Public Relations Global Network
New member agencies enhance capabilities and expand reach of global communications group PRGN looks to continue expansion in the U.S., Europe and in other markets around the globe Washington, D.C. – May 3, 2016 – Three top-notch communications firms, two in the U.S....
From Sport to Corporate Storytelling
In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real...
Is project-based funding advisable?
Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly specific project. These wishes are understandable but can lead to unintentional drawbacks.
Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide
The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me. Mileage Communications was Marriott’s PR agency based in Singapore for more than 17 years,...
Uwe Schmidt, interviewed by German Netzwirtschaft.Net (Digital Workouts)
Interview by Netzwirtschaft.Net Who is Uwe Schmidt? Please briefly introduce yourself. I am a communicator. Which means, I communicate across all channels throughout the world and also gladly assist others along the way. The reason for this can maybe be found...
Leaks and Transparency in a globalized world
by Valentina Giacaman Hazboun Founding Partner at RumboCierto For a PR firm today, it is much more difficult to try to contain a crisis for a client in a world where everything seems to be transparent and information flows through social networks in less time than...
Filtraciones y Transparencia en un mundo globalizado
por Valentina Giacaman Hazboun Socia Fundadora de RumboCierto Para una firma de PR hoy es mucho más difícil tratar de contener una crisis de un cliente en un mundo donde todo parece ser transparente, y la información fluye por redes sociales en menos tiempo de lo que...
Public Relations Global Network Announces Winners of 2015 Best Practice Awards
PRGN gives 39 international awards of excellence to 18 agency winners Cros (Russia) tops awards ceremony with 8 wins Dubai, United Arab Emirates – November 10, 2015 – The Public Relations Global Network (PRGN) recently announced the winners of its annual international...
Public Relations Global Network Adds Affiliate in Los Angeles (USA)
PRGN welcomes The Hoyt Organization to its 46 agency member network PRGN leadership is pursuing additional partnership opportunities in China, Africa, Belgium and New York Dubai, United Arab Emirates – November 9, 2015 – The Public Relations Global Network (PRGN)...
10 Global Business Communications Trends Impacting Local Public Relations Executives throughout the Globe
The Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace...
DieselGate, all the mistakes by Volkswagen PR team
“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency...
DieselGate, tutti gli errori del team PR di Volkswagen
“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”. Il lapidario commento di Gianni Puglisi, rettore dello IULM di Milano, riassume perfettamente la tempesta mediatica che si è abbattuta sulla casa automobilistica Volkswagen, accusata...
Africa, the new emerging market
I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is...
Volkswagen Exec’s Sincere Apology Blames Rogue Engineers – Not the Best Approach to a PR Crisis
By now, most people are aware that Volkswagen’s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could “cheat” emissions tests. VW admitted that worldwide, 11 million cars that run on...