PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Public Relations Global Network Elects Aaron Blank as President
Global communications group elects new president during bi-annual meeting The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were...
Members of Public Relations Global Network Convene to Exchange Knowledge and Develop Business Partnerships Globally
Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the bi-annual meeting. The Public Relations Global...
Public Relations Global Network Adds Offices in Finland and New York
Global communications group adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting The Public Relations Global Network (PRGN) selected two new agency members from Helsinki (Finland) and New York (USA) to one of the top five...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
What News, Blogs and Magazines to Monitor if You’re in PR
Although PR professionals are usually seen as news-shapers, we’re also news-makers, especially as our industry continues to evolve at an ever-increasing rate. And whether it’s tips on how to utilize new social media management tools or an analysis of the latest...
The Big Bang theory of PR
Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to...
10 public relations agency roles in the C-suite
The public relations agency can serve a number of significant roles in the C-suite. The question is, how do you find true acceptance in the C-suite. Strategic vision. It is critical that a PR firm understand the corporate vision. If there is none, this is the most...
How good Investor Relations can make a difference
Reduced to the essentials, it is actually quite simple: investors on the capital markets want to earn money and they hate making mistakes. This principle applies universally worldwide and across all investor classes. Sometimes experience, a good nose or a so-called...
Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine
Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another...
5 Ways to Use Your Blog to Manage a Crisis
Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be...
Employee Advocacy Can Improve PR
Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be...
What is a PR Firm?
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social...
Public Relations Global Network Signs Meltwater as Sponsor
Meltwater will offer PRGN Member agencies special insights and offers February 29, 2019 – Leading Media Intelligence firm Meltwater has signed on with the Public Relations Global Network (PRGN), one of the world’s largest international public relations...
Is a College Degree Necessary to Work in PR?
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their...