PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
Understanding and Marketing to Generation-Z
There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside...
Public Relations Global Network Elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held...
The Five Pillars of Online Reputation Management
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots...
Small is Beautiful: Managing a PR Firm
The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a...
The importance of ESG reporting for listed and non-listed companies
There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing...
Public Relations Global Network Adds Offices in Arkansas, Colorado, Oregon
The Public Relations Global Network (PRGN) announced today it has added three new locations to its global network, raising the number of its offices serving PR clients throughout the world to 53. PRGN is adding three new offices to its network in Little Rock,...
Expand Your Monitoring, and Brand, With Social Listening Tools
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits,...
What if we turned the Covid-attitude into sustainable corporate behavior?
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
Missing Sports – Just as Much as Working on It
There are a lot of things in the world more important than sports, as we so clearly realize now more than ever in the middle of a global pandemic, but I’ve still got to say: I miss the games, the golf, the French Open. Most of us will dearly miss the Olympics. Who won...
How to be Pro When Doing PR for Aviation?
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a...
Positive Reputation and Crisis: Not Mutually Exclusive
Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve...
Five PR Nightmares Businesses Can Avoid
“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that...
Creating Successful Public Affairs Campaigns: The 5-Step Approach
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
Some of the Worst Brand Messages in Covid-19 Times
Brands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times...
Social Media Tips to Navigate Virus Crisis
Change your social media strategy drastically when your environment is doing the same and is going for a crisis – says PRGN’s North Carolina agency, S&A Communications, in its latest blog piece. And offers the three key steps to help make the change in the right...