PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
PRGN Names Marisa Toro EMEA Regional Vice President
Seasoned Public Diplomacy Leader to Drive Network Expansion in Europe, Middle East, and Africa BRUSSELS and NEW YORK – The Public Relations Global Network (PRGN) has appointed Marisa Toro, co-founder and partner of Marlow Insight, as the new regional vice president...
Texas: Big Business in the Lone Star State
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states...
PRGN, Précis in Strategic Alliance to Add AI Innovation to PR
Précis Public Relations Empowers PR Pros Worldwide with PR-Specific AI Washington, D.C. / Brussels -- The Public Relations Global Network (PRGN) is leading a new era in public relations through its strategic alliance with Précis AI. This collaboration signifies a...
Florida: The Americas’ Business Bridge
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity...
How to Build a Global Internal Communications Function
You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the...
Spain: Strategic Gateway to Europe for Latin America
Business environment in Madrid, Spain Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions. These regions have their own...
Portland: The Rose City
Business environment in Portland, Oregon Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based. In recent years Amazon has...
Writing for impact in 2025
Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world. And while AI tools are changing the way people research, brainstorm and draft written pieces, the human...
Taiwan: Efficient Hub for Trade and Investment in East Asia
Business environment in Taiwan Renowned as a key player in the global economy, Taiwan stands as a highly developed and technologically advanced market. With its strategic location in East Asia, robust economy, and innovation-driven industries, Taiwan serves as a...
Experiential Marketing Adds Value to the MarCom Mix
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number...
Switzerland: Business-Friendly, Innovative, and Open to the World
Business environment in Switzerland Switzerland is in fact a country of four capitals: Geneva, home of private banks, fragrances and watches industries, multinationals, and international organisations; Berne, the political capital and seat of the country; Zurich, home...
Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...
New York: The City That Never Sleeps
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working...
Türkiye: Young, Dynamic and Digital
Business environment in Türkiye Türkiye (called Turkey before 2023) has a vibrant and young population full of potential and open to new businesses and investments. Having territories both in Europe and Asia, Türkiye has the roots of both cultures, geographies and has...
Embracing the Future: Insights from the M.Cast Trends Report
In today’s fast-paced world, staying ahead of the curve is crucial for business leaders and organizations. The M.Cast™ Trends Report, produced by The Moore Agency, offers a comprehensive look at the trends shaping the future of business and communication. I have the...