PRGN Influence Insights Survey - Whitepaper
What Global Leaders Are Doing to Earn Trust and Stay Relevant
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Insights
PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
Detroit, Michigan: Data Driven, People Powered
Business environment in Detroit, Michigan Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth. Once associated solely with the automotive industry, Detroit is now a...
How Brand Influence is Different in Europe and the U.S.?
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
What Global Leaders Are Doing to Earn Trust and Stay Relevant
Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a...
PRGN Latin/Ibero-American Members Form LatamUp, a New Hub of Agencies
LatamUp, the new hub that brings together public relations firms from Mexico, Florida, Brazil, Chile, Argentina, Spain and Portugal, was born with the idea of providing regional communication solutions through a single one-stop shop. It puts at the service of clients...
How The Brand Influence Equation Has Changed
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
PRGN Joins ICCO to Strengthen Voice of Independent PR Consultancies
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations...
PRGN Names Natalie Ghidotti as Regional Vice President for The Americas
Agency Leader to Advance Collaboration and Growth Across North, Latin, and South America NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natalie Ghidotti, APR, as Regional Vice President for The Americas. Natalie...
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...
Democracy, AI and the New Frontier of Public Affairs
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the...
PRGN adds Franco as Newest Member Agency in Michigan
Enhancing PRGN’s U.S. Market Reach with a Women-Led Integrated Communications Powerhouse NEW YORK – The Public Relations Global Network (PRGN) announces the induction of Franco, a Detroit-based integrated communications agency, as its new representative member for...
PRGN to Introduce Influence Insights Survey
The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK / BRUSSELS – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding...
CEO Superpower: The Communication Advantage
Leadership is communication. Communication is leadership. The power of effective communication is a leader’s true superpower, especially in today’s dynamic, disruptive, and highly connected marketplace. The demands on CEOs have shifted. Effective CEOs now need clear...
Crisis Communications in a Chaotic World
Throughout 44 years of Fearey’s history, it’d be an understatement to say we’ve seen our fair share of truly unique crises that require us to step in and swiftly map out the right crisis communications strategy and messaging for our client. These crises come in all...