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How to Work with NGOs for Mutual Success

by Uwe Schmidt | 22 Sep, 2020 | Corporate Social Responsibility, PR Tips & Trends, Public Relations

Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public...

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

by Andy See | 17 Aug, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

by Teresa Kriegsman | 17 Aug, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...

Three steps to boost your sustainability offering

by Ryan Ong | 27 Jul, 2020 | Corporate Communications, Corporate Social Responsibility, Reputation Management, Sustainability

Sustainability is no longer an optional extra. It’s becoming a core part of business. In 2019, 90% of the S&P500 published a sustainability report. Investors and customers increasingly expect companies to meet their sustainability criteria. The pressure is not...

Female leadership and PR: What have they in common?

by Alessandra Malvermi | 13 Jul, 2020 | PR Tips & Trends, Public Relations, Reputation Management

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern...
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