by Valentina Giacaman | 2 Jun, 2020 | PR Tips & Trends, Public Relations
The global health and economic crisis that all of humanity faces in 2020 has forced many PR firms to downsize. While size is quite clearly not the ultimate factor determining the quality of services of a PR agency – or how they are a match with their clients – a...
by PRGN Admin | 19 Mar, 2019 | PR Tips & Trends
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social...
by PRGN Admin | 24 Sep, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible...
by PRGN Admin | 14 Nov, 2017 | PR Tips & Trends, Public Relations
Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing...
