by Alessandra Malvermi | 11 Jul, 2022 | Current Events, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been...
by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...
by Natalie Ghidotti | 27 Sep, 2021 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, SEO, Social media Management
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in...
by Lauren Reed Williams | 23 Aug, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
by Boh Tiong Yap | 21 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. Social...
by Natalie Ghidotti | 16 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about...
