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We work, and have worked, with some of the world’s foremost brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.
Communications opportunities
For telecoms operators seeking to navigate these challenges, clear and consistent communications can be a point of difference. Operators must be able to explain advanced technologies like 5G, fibre, edge computing and AI in clear, accessible language for diverse stakeholders, while also leveraging PR and integrated campaigns to overcome public scepticism around pricing, outages, data privacy and lingering 5G misinformation.
As in other sectors, there is an opportunity to communicate sustainability progress in a credible, transparent way while operators must also address regulatory changes on data protection, cybersecurity and spectrum policy. Above all, the opportunity for telecoms brands is to maintain trust with their customers and stakeholders.
PRGN: your partner
PRGN is hugely experienced in the global telecoms sector, supporting brands with consistent, integrated communications across multiple markets. By leveraging local partner agencies and the synergy between members, we are uniquely placed to provide regional expertise, cultural nuance and media relationships to ensure messaging lands positively with diverse audiences.
Looking at specific telecoms needs, our network can deliver integrated campaigns to support product launches, 5G rollouts, enterprise services, sustainability initiatives, crisis management and more. Our cross-market collaboration also means we share insights and best practices in real time, helping to ensure brand coherence and reputation.
Case Studies
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