Education
Across the globe, education has changed dramatically in recent years and continues to undergo significant transformation driven by technology, changing demographics and the evolving needs of the global workforce. Post-pandemic, digital learning has become mainstream with virtual classrooms and AI-driven personalisation reshaping access to education. In higher education, we see a strong shift towards hybrid models and competency-based assessments as employers increasingly demand skills that are ready for the workforce. At earlier levels, meanwhile, there is a growing emphasis on STEM and digital literacy as well as softer skills such as wellbeing and inclusivity. For this younger generation, education will be increasingly flexible, skills-focussed – and competitive.

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We work, and have worked, with some of the world’s foremost brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.

 

Communications opportunities

As the competition for talent and market share intensifies, schools and other educational institutions must showcase their academic excellence first and foremost – innovative methods, specializations (e.g. STEM, sustainability programs), and above all alumni success.

Here, a communications approach founded on PR, social media and content marketing can deliver success, with digital engagement and online interactivity (e.g. virtual school tours, AI-powered admission tools) helping to broaden reach. There is also a continued emphasis on the student experience and pastoral care.

The main challenge for organisations in this sector is competition, although the risk of reputational damage also requires a strong crisis management stance.

PRGN: your partner

As in other sectors, PRGN is uniquely placed to support educational institutions through a combination of local market knowledge, international reach and a seamless, collaborative approach that sees agencies working together as one.

We provide tailored communications strategies for schools and universities that include brand storytelling, digital engagement, crisis management and thought leadership, helping institutions to highlight their academic excellence and specialization in key academic areas.

Case Studies

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