Aviation
Growth and recovery
The global aviation sector continues to recover strongly from the disruptions of recent years. Global passenger traffic has returned to pre-pandemic levels, with growth strongest in emerging regions (Asia-Pacific, Middle East, Latin America, Africa).
Even as the sector rebounds, however, challenges exist on multiple fronts. These include supply chain issues, regulatory developments and of course the urgent need to decarbonise through more sustainable technologies and practices. Momentum is positive, with occasional patches of turbulence.
Communications opportunities
From a comms perspective, the main opportunity for aviation brands is to build customer loyalty through reliability, authentic storytelling and personalisation. Digital transformation has unlocked data-driven engagement, while sustainability messaging allows brands to demonstrate real leadership.
The growth in social and influencer activity has also helped brands to expand their reach and connect with customers through experience-based storytelling.
PRGN: your aviation partner
At PRGN, we recognize that effective communications must balance this creativity with clear, consistent messaging that works across markets and cultures to resonate with a diverse target audience: not just passengers but regulators, investors, employees and others.
Adopting a crisis-ready stance is also vital for aviation brands who rely so heavily on trust. Ultimately, our approach is designed to help brands clarify their brand promise in an authentic, transparent way.
Case Studies
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Case study 2
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Trusted by the best
We work, and have worked, with some of the world’s foremost aviation brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.
