by Judy Kuramata | 6 Jul, 2020 | Coronavirus, Corporate Communications, PR Tips & Trends, Reputation Management, Sustainability
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation?...
by Toomas Kull | 9 Jun, 2020 | Coronavirus, PR Tips & Trends, Public Relations, Reputation Management
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots...
by Michael Diegelmann | 25 May, 2020 | ESG Reporting, Investor relations, Reputation Management, Sustainability
There used to be a time in which an investor’s main objective was to maximise the return on their investment without any regard for factors concerning the environment (E), social (S) matters, or governance (G). These times are over. Now there is an increasing...
by Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Reputation Management, Sustainability
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
by Andy See | 23 Mar, 2020 | PR Tips & Trends, Public Affairs, Reputation Management
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
by Ryan Ong | 16 Mar, 2020 | Corporate Social Responsibility, PR Tips & Trends, Reputation Management, Sustainability
What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...
