by Robert Bauer | 5 Jul, 2021 | B2B Communications, Consumer Communications, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are...
by Andy See | 28 Jun, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
by Anne Buchanan | 24 May, 2021 | Corporate Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law firm or practice. While pitch topics may not always be law-focused, partners can still bring a unique perspective to the media landscape while...
by Alessandra Malvermi | 26 Apr, 2021 | Consumer Communications, Corporate Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
by Natalie Ghidotti | 12 Apr, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
by Dominique Biquard | 6 Apr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...
