by Frédéric Francois | 1 Nov, 2021 | Corporate Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social...
by Alexandra Dinita | 18 Oct, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
by Alexandra Dinita | 20 Sep, 2021 | Corporate Social Responsibility, Media Relations, PR Tips & Trends, Reputation Management, Sustainability
We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect...
by Andy See | 13 Sep, 2021 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
by Bill Southard | 6 Sep, 2021 | Consumer Communications, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
by Boh Tiong Yap | 30 Aug, 2021 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly...
