by Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
by Brad Kostka | 13 Mar, 2023 | PR Tips & Trends, Public Relations, Rebranding, Reputation Management
In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a...
by Natalie Ghidotti | 6 Mar, 2023 | Consumer Communications, Digital PR, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology...
by Michael Diegelmann | 2 Feb, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example:...
by Lauren Reed Williams | 30 Jan, 2023 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...
by Bob Brady | 18 Jan, 2023 | Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...
