Shawn Jiang Xiaofeng is PRGN’s regional vice president for Asia-Pacific. In his regional capacity, Shawn Jiang supports PRGN’s Asia-Pacific members and plays an active role in business development and new member selection.
Shawn Jiang Xiaofeng is Founder and General Manager of China Advocate, an agency based in Beijing with coverage to major Chinese cities.
He has over 20 years of experience in communications, strategic marketing and crisis management throughout Asia. At China Advocate he has developed a leading consultancy focusing on corporate reputation and strategic marketing, serving international clients such as Boston Scientific, LinkedIn, Thermo Fisher and Byte Dance.
Before establishing China Advocate in 2018, Shawn Jiang was a CMO in a Chinese biotech company and held senior roles at Weber Shandwick and Ogilvy, overseeing public affairs and corporate communications. His crisis management skills have supported numerous global corporations, including Ethiopian Airlines, McDonald’s and Maersk.