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Don’t Discount Creativity: The Business Case for Space + Place

by Amanda Hill | 16 Oct, 2024 | PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Rebranding, Reputation Management

Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...

What to Consider When Repositioning a Brand in 2023

by Brad Kostka | 13 Mar, 2023 | PR Tips & Trends, Public Relations, Rebranding, Reputation Management

In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a...

How “asoluto” became “accelent” — What We Learned from Rebranding Our Agency

by Robert Bauer | 1 Jul, 2019 | Public Relations, Rebranding

Agency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level. The Austrian PRGN member formerly...

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