by PRGN Admin | 5 Mar, 2018 | PR Tips & Trends, Public Relations
Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at...
by PRGN Admin | 27 Feb, 2018 | PR Tips & Trends, Public Relations
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should...
by PRGN Admin | 29 Jan, 2018 | Crisis Communications, PR Tips & Trends, Public Relations
For years they have been on separate paths, but since crisis is a synonym of corporate reputation, clients no longer worry about hiring a law firm when looking for a solution to their conflicts, but for several years they have understood that simultaneously they...
by PRGN Admin | 22 Jan, 2018 | PR Tips & Trends, Public Relations
We live in amazing times today, we are so digitized and so technologically advanced that the beginning of my PR career 20+ years ago seems to be in another life. I remember sending press releases by fax and communicating very important issues via pagers. No mobile...
by PRGN Admin | 16 Jan, 2018 | PR Tips & Trends, Public Relations
At first glance, a product review may just seem like a bunch of words coupled with images of a product, lavishing the product with half-hearted praise and encouraging readers to buy. Is that always the case? Reviewing is about making connections between images, text,...
by PRGN Admin | 8 Jan, 2018 | PR Tips & Trends, Public Relations
In consumer public relations, we often build our annual plans around new product launches and all of the buzz – and sales – they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1....
