by PRGN Admin | 14 May, 2018 | PR Tips & Trends, Public Relations
When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know...
by PRGN Admin | 7 May, 2018 | PR Tips & Trends, Public Relations, Social Media Marketing
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
by PRGN Admin | 24 Apr, 2018 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is...
by PRGN Admin | 16 Apr, 2018 | Media Relations, PR Tips & Trends, Public Relations
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage...
by PRGN Admin | 2 Apr, 2018 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or...
by PRGN Admin | 27 Mar, 2018 | Crisis Communications, Public Relations, Social Media Marketing
Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult,...
