by Brad Kostka | 1 Aug, 2022 | Corporate Communications, Crisis Communications, Digital PR, PR Tips & Trends, Public Relations, Reputation Management
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural...
by Alexandra Dinita | 18 Jul, 2022 | Corporate Communications, PR Tips & Trends, PRGN30, Public Relations
The relationship between organizations and professional communicators is a very complex and intimate one. It takes time for both parties to know and understand each other to achieve success. That’s why we should always aim for long-term partnerships, the kind that can...
by Alessandra Malvermi | 11 Jul, 2022 | Current Events, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been...
by Natalie Ghidotti | 4 Jul, 2022 | B2B Communications, Consumer Communications, PR Tips & Trends, Public Relations
The practice of public relations requires a variety of skills: strategy, communication, analytics and creativity. All of these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side...
by David Fuscus | 27 Jun, 2022 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN30, Public Relations, Social Media Marketing
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for...
by Brad Kostka | 20 Jun, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back...
