by Andy See | 9 Mar, 2023 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations, Sustainability
We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to...
by Natalie Ghidotti | 6 Mar, 2023 | Consumer Communications, Digital PR, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology...
by Lauren Reed Williams | 27 Feb, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss...
by Brad Kostka | 23 Feb, 2023 | Digital PR, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations
The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on...
by Brad Kostka | 20 Feb, 2023 | Corporate Communications, PR Tips & Trends, Public Relations
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
by Ieva Naujalyte | 10 Feb, 2023 | Consumer Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a...
