by Gábor Jelinek | 11 Jan, 2024 | PR Tips & Trends, PRGN Presents Podcasts, Public Relations
Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to...
by Gábor Jelinek | 14 Dec, 2023 | AI in PR, Corporate Communications, Digital PR, ESG Reporting, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations
Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies,...
by Alexandra Dinita | 30 Nov, 2023 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we...
by Nick Leighton | 27 Nov, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Employer Branding, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives,...
by Brad Kostka | 20 Nov, 2023 | AI in PR, Corporate Communications, Digital PR, Measurement, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is...
by Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
