by Alessandra Malvermi | 1 Sep, 2025 | AI in PR, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
by Natalie Ghidotti | 25 Aug, 2025 | Corporate Communications, Crisis Communications, Influence Insights, PR Tips & Trends, Public Relations, Reputation Management
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
by Joaquín Fernandez | 1 Aug, 2025 | Corporate Communications, Influence Insights, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
by PRGN Admin | 8 Jul, 2025 | Corporate Communications, Crisis Communications, Digital PR, Events, News, PR Tips & Trends, Public Affairs, Public Relations
LatamUp, the new hub that brings together public relations firms from Mexico, Florida, Brazil, Chile, Argentina, Spain and Portugal, was born with the idea of providing regional communication solutions through a single one-stop shop. It puts at the service of clients...
by Bill Southard | 23 Jun, 2025 | Consumer Communications, Corporate Communications, Employer Branding, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
by PRGN Admin | 2 Jun, 2025 | News, PR Tips & Trends, Public Relations
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations...