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What Should PR Firms Be Prepared For In the Post-Covid Era?

What Should PR Firms Be Prepared For In the Post-Covid Era?

by Alexandra Dinita | 7 Jun, 2021 | Coronavirus, Corporate Communications, PR Tips & Trends, PRGNfuture, Public Relations

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to the way we do business, and thankfully, the worst part appears to be behind us. As life goes on, so is the need to communicate, promote, salvage, interact,...

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

by Dominique Biquard | 6 Apr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...

The Five Crises to Watch for in 2021

by Michelle Lyng | 15 Feb, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management

It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
How PR Will Absorb the Social Sphere in the 2020s

How PR Will Absorb the Social Sphere in the 2020s

by Natalie Ghidotti | 25 Jan, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, Social media Management

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...

How PR Will Absorb the Social Sphere in the 2020s

by Teresa Kriegsman | 25 Jan, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, Social media Management

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...

2020 – The Year of Crisis

by Philip Hauserman | 18 Jan, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PRGNfuture, Reputation Management

What a year.  2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two...
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