by Alexandra Dinita | 30 Nov, 2023 | Corporate Communications, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Sustainability
The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability. Because we...
by Amanda Hill | 16 Nov, 2023 | Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
by Michelle Lyng | 2 Nov, 2023 | Digital PR, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, SEO, Social Media Marketing
Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more...
by Frédéric Francois | 19 Oct, 2023 | AI in PR, B2B Communications, Consumer Communications, Corporate Communications, Digital PR, Events, Online PR, PR Tips & Trends, PRGN Presents Podcasts
The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented...
by Joanne Chan | 5 Oct, 2023 | Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, PRGN Presents Podcasts, Reputation Management, Sustainability
In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a...
by Sean Dowdall | 21 Sep, 2023 | Corporate Communications, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading...
