Officiating Sports: A Lot Like PR

by | 17 Jun, 2016 | PR Tips & Trends

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] A calming presence can make all the difference By Scott Hanson   After three decades of officiating high school...

It’s all about Fruit!

by | 14 Jun, 2016 | Current Events, PR Tips & Trends

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”yes” width=”1/1″ el_position=”first last”] By Sara Pearson, Spider PR, London   UK poised to vote on relationship with Europe Fellow PRGN’ers you may think...

From Sport to Corporate Storytelling

by | 4 Apr, 2016 | PR Tips & Trends

In recent times, we have heard a lot about “Storytelling”, the art of using stories to communicate and connect with target audiences. Born as a purely journalistic narrative method, this set of techniques and specific skills has evolved to establish itself as a real...

Is project-based funding advisable?

by | 22 Dec, 2015 | PR Tips & Trends

Hands of NGOs tied   Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly...