The Guide to Apps for PR Pros

by | 6 Mar, 2017 | PR Tips & Trends

For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as...

Using Mobile to Dominate the B2B Category

by | 6 Mar, 2017 | PR Tips & Trends

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t...

Achieving Exceptional Results

by | 1 Nov, 2016 | PR Tips & Trends, Public Relations

By Abbie S. Fink, HMA Public Relations, Phoenix, Arizona The Public Relations Society of America (PRSA) presented the Patrick Jackson Award for Distinguished Service to Abbie S. Fink of HMA Public Relations in Phoenix. The award  is intended to recognize a PRSA member...

How to Clinch that Coverage

by | 4 Oct, 2016 | Media Relations, PR Tips & Trends

HWB enjoys unprecedented success in getting our clients great coverage in print thanks in part to the redeployment of our staff into those who client face and generate the press releases, tweets, blogs and those who distribute via our dedicated “newsroom”....

How much of a Monster is PR?

by | 10 Aug, 2016 | PR Tips & Trends, Public Relations

By Sara Pearson, Spider PR Limited, London   A valuable role to play but … How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it...