Media Relations 101

Media Relations 101

Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most...

Achieving Exceptional Results

By Abbie S. Fink, HMA Public Relations, Phoenix, Arizona The Public Relations Society of America (PRSA) presented the Patrick Jackson Award for Distinguished Service to Abbie S. Fink of HMA Public Relations in Phoenix. The award  is intended to recognize a PRSA member...

How to Clinch that Coverage

HWB enjoys unprecedented success in getting our clients great coverage in print thanks in part to the redeployment of our staff into those who client face and generate the press releases, tweets, blogs and those who distribute via our dedicated “newsroom”....

How much of a Monster is PR?

By Sara Pearson, Spider PR Limited, London   A valuable role to play but … How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it...