by David Fuscus | 24 Apr, 2017 | Crisis Communications, Current Events, PR Tips & Trends
The now famous United Airlines debacle of a bloodied passenger being dragged off a plane will resurface in news stories about United for years. Virtually everyone has seen the video of the crisis, from school children to captain of industries and because of it, they...
by PRGN Admin | 22 Apr, 2017 | Media Relations, PR Tips & Trends
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...
by PRGN Admin | 24 Mar, 2017 | Media Relations, PR Tips & Trends
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....
by PRGN Admin | 6 Mar, 2017 | Media Relations, PR Tips & Trends
Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most...
by PRGN Admin | 6 Mar, 2017 | Media Relations, PR Tips & Trends
It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although...
by PRGN Admin | 6 Mar, 2017 | PR Tips & Trends, Social Media Marketing
Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into...
