by PRGN Admin | 27 Nov, 2017 | PR Tips & Trends, Public Relations
Before analyzing the results of a PR campaign, it is necessary to clarify what PR means today. The primary goal of Public Relations has always been to develop relationships, to connect institutions, companies, people and establishments with their users or their...
by PRGN Admin | 20 Nov, 2017 | Media Relations, PR Tips & Trends, Public Relations
What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up...
by PRGN Admin | 14 Nov, 2017 | PR Tips & Trends, Public Relations
Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing...
by PRGN Admin | 6 Nov, 2017 | PR Tips & Trends, Public Relations, Social Media Marketing
Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is...
by PRGN Admin | 31 Oct, 2017 | Media Relations, PR Tips & Trends, Public Relations
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many...
by PRGN Admin | 23 Oct, 2017 | PR Tips & Trends, Public Relations
Recently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of...
