by PRGN Admin | 5 Jun, 2018 | PR Tips & Trends, Public Relations
As an industry, public relations has experienced our fair share of PR. Popular TV shows like “Mad Men” and “Sex and The City” have bolstered PR’s reputation as a career path lined with celebrity parties, free swag and other VIP perks. While many of us do frequently...
by PRGN Admin | 21 May, 2018 | PR Tips & Trends, Social Media Marketing
A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access...
by PRGN Admin | 14 May, 2018 | PR Tips & Trends, Public Relations
When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know...
by PRGN Admin | 7 May, 2018 | PR Tips & Trends, Public Relations, Social Media Marketing
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
by PRGN Admin | 30 Apr, 2018 | PR Tips & Trends
Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time...
by PRGN Admin | 24 Apr, 2018 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is...
