by Jim Bianchi | 25 Nov, 2019 | PR Tips & Trends
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about...
by Andy See | 11 Nov, 2019 | PR Tips & Trends
Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely...
by Uwe Schmidt | 21 Oct, 2019 | PR Tips & Trends
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are...
by Ieva Naujalyte | 14 Oct, 2019 | PR Tips & Trends
Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role...
by Aaron Blank | 7 Oct, 2019 | PR Tips & Trends
Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But...
by Natacha Clarac | 30 Sep, 2019 | PR Tips & Trends, Public Affairs, Sustainability
The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a...
