by Robert Bauer | 21 Apr, 2020 | Coronavirus, PR Tips & Trends, Public Relations
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a...
by Blake Lewis III | 13 Apr, 2020 | PR Tips & Trends
Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve...
by C.L. Conroy | 30 Mar, 2020 | PR Tips & Trends
“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that...
by Andy See | 23 Mar, 2020 | PR Tips & Trends, Public Affairs, Reputation Management
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
by Ryan Ong | 16 Mar, 2020 | Corporate Social Responsibility, PR Tips & Trends, Reputation Management, Sustainability
What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...
by Hilary Allard | 9 Mar, 2020 | PR Tips & Trends, Social Media Marketing
As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes...
