by Alessandra Malvermi | 23 Feb, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country,...
by Michelle Lyng | 15 Feb, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
by Michael Diegelmann | 1 Feb, 2021 | Corporate Social Responsibility, ESG Reporting, Gen-Z, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Sustainability is becoming more and more important: People are aware of global challenges like climate change, pollution and social inequality, and they discuss them and ask for solutions. It is clear that companies have a major impact on social and ecological issues,...
by Natalie Ghidotti | 25 Jan, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, Social media Management
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...
by Teresa Kriegsman | 25 Jan, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, Social media Management
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and...
by C.L. Conroy | 13 Jan, 2021 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, PRGNfuture, Public Relations
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the...