by Natalie Ghidotti | 12 Apr, 2021 | Coronavirus, Corporate Communications, Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
by Dominique Biquard | 6 Apr, 2021 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many companies have gone bankrupt, and many services no longer have a reason to exist. Today, a year later from the pandemic’s onset, we...
by Brianne Murphy Miller | 1 Apr, 2021 | Corporate Communications, Investor relations, PR Tips & Trends, Public Relations
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...
by Uwe Schmidt | 29 Mar, 2021 | Consumer Communications, Coronavirus, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
by Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Corporate Communications, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
by Lauren Reed Williams | 16 Mar, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing...
