by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...
by Alessandra Malvermi | 6 Apr, 2022 | Corporate Communications, Crisis Communications, Media Relations, PR Tips & Trends, Public Relations
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar...
by Michael Diegelmann | 28 Mar, 2022 | B2B Communications, Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Sustainability
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability...
by Edward Stevens | 21 Mar, 2022 | Employer Branding, PR Tips & Trends, PRGN30, Public Relations
Some of the most famous case studies prove how public relations changes behavior. Companies with poor reputations are respected again. Warring factions make peace and live in harmony. Recalled product lines return to the shelf. PR can really does have the power to...
by Brad Kostka | 14 Mar, 2022 | Corporate Communications, PR Tips & Trends, Public Relations, Reputation Management
Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500,...
by Mark Hazlin | 9 Mar, 2022 | B2B Communications, Corporate Communications, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. New blockchain...
