by Gábor Jelinek | 12 Dec, 2022 | B2B Communications, Consumer Communications, Corporate Communications, Corporate Social Responsibility, Crisis Communications, Employer Branding, Media Relations, Online PR, PR Tips & Trends, PRGNfuture, Public Affairs, Public Relations, Reputation Management, Sustainability
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As...				
					
			
					
				
															
					
					 by Natalie Ghidotti | 21 Nov, 2022 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...				
					
			
					
				
															
					
					 by PRGN Admin | 7 Nov, 2022 | Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management
  Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your...				
					
			
					
				
															
					
					 by Alessandra Malvermi | 11 Jul, 2022 | Current Events, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been...				
					
			
					
				
															
					
					 by David Fuscus | 27 Jun, 2022 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, PRGN30, Public Relations, Social Media Marketing
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for...				
					
			
					
				
															
					
					 by Natalie Ghidotti | 11 Apr, 2022 | B2B Communications, Corporate Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management, Social Media Marketing
Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is...