by Natalie Ghidotti | 19 Sep, 2023 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social Media Marketing
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully...
by Brad Kostka | 28 Aug, 2023 | AI in PR, Digital PR, Measurement, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
by Natalie Ghidotti | 7 Aug, 2023 | Corporate Communications, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
by Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
by Gábor Jelinek | 22 Jun, 2023 | B2B Communications, Consumer Communications, Corporate Communications, Online PR, PR Tips & Trends, President's Blog, PRGNfuture, Public Affairs, Public Relations, Reputation Management, Sustainability
As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies...
by Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Corporate Communications, Digital PR, Media Relations, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
